Aqualine Products – Family Company

Rod Penny originally founded Aqualine in 1990 after being in the industry since 1957. Aqualine Products Limited is a wholly New Zealand owned family company. Rod has been involved in the plumbing industry for more than forty years and held management positions in companies like Noel Products Ltd, Hardie Iplex and Fowler Bathroom Products, all stalwarts of the plumbing industry in New Zealand. Based in Henderson, Auckland, with a warehouse in Dunedin, products are distributed throughout the country by over 600 plumbing and building merchants throughout Australasia.

In 1994 Darren Waith joined Aqualine, and together with Rod, have built a reputation as a company providing the design and innovation for the NZ Plumbing Industry. “With the changing face of plumbing, it is important that we, not only keep up, but lead in the development of our own industry” says Darren.

Aqualine have been rated in the top 5 plumbing suppliers consistently for the last 5 years. Our new products have also lead the way with our Space Trap, Unitap, Reflex Wastes and the Flexi Fin Pan Connectors.

Aqualine always support the industry and are involved in the Master Plumbers and PDANZ. One of the iconic events on the plumbing calendar is the Melbourne Cup, an event that has been going for the last 30 years. Aqualine have kept the tradition going and this year held it at “Top Of The Park”. It is always a who’s who gathering from the plumbing industry.

Fishing is a prerequisite if you want to work at Aqualine. Every year the girls compete with the boys in our annual fishing contest. Both teams go out on separate launches to see who will hold the trophy for the next 12 months. Currently the boys hold the trophy, but with Kris our Auckland rep landing a 26kg snapper recently they may be in danger of losing next year.

Approximately, 50% of our product is locally made and 50% made exclusively for us overseas. This is a healthy balance. Last year Aqualine acquired a manufacturing company so a large amount of assembly and manufacturing is now done in our warehouse in Auckland.

Aqualine have representatives covering the whole of NZ. People are, and have always been our most important asset. Many of our staff at Aqualine have been with us for over 10 years. With exports increasing and the plumbing market slowly coming back Aqualine has increased its sales force. Janine Trotter has joined the sales team in as the South Auckland and Waikato representative.

Watch out for some fantastic new developments for the plumbing industry coming out in the new year.